A bottle of Boba After Hours milk tea liqueur in warm, low light
The Story Behind · Episode 01

How Hard Could It Be?

He mixed the first batch in a stock pot with a Gatorade cooler and no recipe. Then the experts said making it real would cost $300,000.

Food & Beverage  ·  Brandon Hoang  ·  Boba After Hours, Los Angeles  ·  5 min read
Read the story →
Inside this story
01
The Gatorade-cooler years
A stock pot, a cooler, and no recipe whatsoever.
→ 02
The $300,000 wall
The quote to make it shelf-stable was more than he had.
→ 03
How it's making it
A distributor, a spot on shelves, and a nod from Dabin.
→
“
How hard could this be? And then it was horrendous. It was so bad.
Brandon Hoang, Boba After Hours
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